Influence: The Psychology of Persuasion

Book of the Month & Winner

I’ve heard from several successful c-level executives that a degree in psychology is far more valuable to a career in business and sales than an MBA.

It’s true. The better you can understand your customers in a deep way, the better you will be able to add value to them (make sales).

Congratulations to this month’s winner, Zac W. The book should be on the way to your house. If you didn’t win this month, I encourage you to buy a copy for your personal library!

Summary

Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You’ll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

In Praise of Influence

For marketers, this book is among the most important books written in the last ten years. (Journal of Marketing Research)
Influence should be required reading for all business majors. (Journal of Retailing)
This book will strike chords deep in the hearts and psyches of all of us. (Best Sellers Magazine)
The material in Cialdini’s Influence is a proverbial gold mine. (Journal of Social and Clinical Psychology)