Our Process

We have a refined method to help you reach your goals.

There are many trails, paths, and appropriate shortcuts you can take to reach those goals. We'll be your guide along the way.

The Custom Site Path

Your business may fall outside of the "pamphlet site" model. You shouldn't have to conform the way you do business around a website template. For this, we offer a professional and custom plan to build a site around how you operate.

If you're not sure the best fit for you, give us a call. We'll walk you through each option and how it could affect and grow your business or non-profit.

1. Discovery

Before we begin our partnership, we’ll discover what success means for you.

We’ll discover what requirements are needed to reach your goals. (in corporate-speak: KPI, ROI, CPL, etc.)

Ready to chat about what success means for you? Book a discovery chat with us today!

2. Strategic Kick-Off

Once we’ve defined your goals, we’ll set up a strategy meeting. This could range from an in-depth phone call to a multi-day discovery workshop and teambuilding seminar.

This kick-off meeting is a deep dive into you and your teams’ current pain points, your goals, and your design ambitions.

3. User Flow & Sitemap

After understanding the goals of the new site, we’ll build out a high-level sitemap and user flow journey to meet these goals.

We’ll also take the findings of the design discovery to give you mood board options to choose the look, feel, and design direction of your new site.

4. Wireframes & Designs

We will take these user flows and put them to paper, creating an idea of how the user journey can look. These wireframes are very rough sketches to to identify missing segments of your site.

Once we have a good idea of how the content will by laid out, the next step is high-fidelity designs. This is where we will create the visual representation of the website, with all the bells and whistles to bring the design together.

5. Develop & Theme

Once the visual look and feel of the site is approved, we will build your website with both the front end and the back end to best suit your needs. The site will perfectly match the approved designs, will be built accessibly, and responsively.

There are two finish lines in this phase: Developer done (when it's functional) and Designer done (when it looks good).

Throughout this phase, we put the site up on a staging url to gather feedback along the way!

Learn more about how we build our sites accessibly.

6. Test & Launch

When the site is approved, we’re ready to test and launch. Together we'll squish any bugs in the functionality and make sure the site is a well-oiled machine.

We’ll then launch the site on our secure servers and make sure the site is totally search engine optimized!

Learn more about how we make our sites SEO friendly.

7. Ongoing Updates & Support

We have a thorough quality assurance process to make sure our sites are launched at optimum quality, but should you find any bugs in your site up to 30 days after hand-off, we will fix them at no additional cost.

There's also daily, weekly, and monthly backups along with ongoing security updates to keep your site safe and secure.

And then there's our unlimited ongoing updates as long as your plan is active. Send over whatever content you want and well add it for you for free, letting you focus on what's important to your organization.

Start-up Plan Process

Sometimes the "pamphlet site" is exactly what you need. You just need a way for people to get from Google maps to your site to your phone number or inbox.

In this case, we have a process to get your site launched quickly.

1. Discovery & Strategy

Same as above, we'll define your goals together and see exactly what success looks like for you.

This will drive our layout and sitemap decisions to make sure your visitors are told a compelling story about you and your business.

2. Select a Template

We have a template library with dozens of designs to choose from. These can all be customized to fit your brand look & feel and your industry.

We'll help make recommendations to steer you in the right direction and find just the perfect fit for you.

Browse our template library to see what we offer.

3. Gather Content

Once we have our template selected, it's time to fill it with content about your business.

We'll provide guidance on how to create that content. Or we can migrate existing content if you're upgrading your website.

4. Build & SEO Optimize

This is where the magic happens. We take your content and update it for the web for readability and SEO.

We also update the template with your logo, colors, and branding to make it look and feel just like you.

5. Test & Launch

We ensure all links work, all forms send emails, and we launch your new site on our secure servers.

6. Unlimited Updates and Support

We have a thorough quality assurance process to make sure our sites are launched at optimum quality, but should you find any bugs in your site up to 30 days after the hand-off, we will fix them at no additional cost.

There are also daily, weekly, and monthly backups along with ongoing security updates to keep your site safe and secure.

And then there are unlimited ongoing updates as long as your plan is active. Send over whatever content you want and well add it for you for free, letting you focus on what's important to your organization.

Ready to Take the Next Step?

We absolutely love helping organizations like yours plan for growth and increase.

Reach out today to see what the next steps are, or browse our template library.

View Pricing or Browse Template Library